There are a lot of ways you can go about cashing in on a trend. This latest deal between Pontiac and Google has me scratching my head.

Maybe I just don’t get it. I don’t pay enough attention to ads, but the flashy graphic told me to “Google ‘Pontiac’” to find out more.

If you’re making an internet search your “action step” for a potential buyer, why send them to an undetermined destination? What’s going to stop a bunch of kids from Google-bombing the results page? Further, what will stop an underhanded rep from paying kids to Google-bomb?

Now — is Google giving Pontiac some type of guarantee that it can be made bomb-proof? And is that the sort of guarantee that only comes with a (wink wink nudge nudge) co-branding effort?