Archive for September, 2005

September 17, 2005: 1:50 pm: Retail Detail

And it’s not mine.

It’s Wal-Mart.

I’ve told you the “Beast from Bentonville” wasn’t going to sit back and take the licks any longer.

Of course, it’s not hard to look good when compared to FEMA.

September 16, 2005: 6:59 pm: Birmingham, From the Front

I could write a book.

I probably will.

I can’t wait for the chance to start thinking about some of the PR lessons I’ve culled along the way with Katrina.

Bottom line — we’ve stayed a step ahead, managed public/client expectations, and steered clear of negative publicity through good monitoring, good relationships, and good service.


And support the American Red Cross.

September 2, 2005: 10:41 pm: Birmingham, From the Front

I am tiring of 16-hour days with my former allies in the media, but they are eager to help me tell a great Red Cross story so I can’t complain.

When I get a moment to reflect on what I’ve learned (including a lesson about ambush interviews) I’ll post. (Someone ask me about our innovative use of e-mail?)

Howsabout a word of encouragement I can pass along to the Red Cross volunteers?