More signs that Media Relations people need to update the old models…
Combine that with the recent announcement that the Pulitzer committee is now accepting online content submissions, and the new president of the Society of Professional Journalists teaches online media at the University of Florida.
When the dudes with inky hands are filling out job applications, and the internet dudes are running the guild, and the dudes who hand out the hardware are changing the rules… maybe it’s time to take a hint.
B.L. Ochman’s mantra: the traditional press release is dead. It won’t happen tomorrow, but the “traditional press” is slowly heading that same direction. If you’re still promoting yourself the same way you did five years ago, you might still be okay. If you’re not looking for new ways to engage your current and future customers, you’re making a big mistake.
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