‘Tis the season to jack up some free publicity, using an attorney, timing, and hungry journalists.

The days in and around Christmas are bad for newspeople, because most of what they cover and do dries up. If you’ve got anything that might merit attention, you can maximize it by dropping it in the dead zone from Christmas to New Years.

That’s what Jews for Jesus has apparently done.

SAN FRANCISCO (Reuters) – Christian evangelical group Jews for Jesus is suing Google Inc., saying a Web log hosted through the Internet search leader’s Blogspot service infringes its trademark.

The suit, filed in U.S. District Court in New York on Wednesday, seeks to force Google to give Jews for Jesus control of the site as well as unspecified monetary damages.

“We have a right to our own name and Google has allowed the use of our name on Blogspot without our permission,” said Susan Perlman, associate executive director with Jews for Jesus.

“Our reputation is at stake,” Perlman told Reuters.

Yeah, their reputation is certainly at stake. The guy who had the site had a whopping three posts on there, all between January and June. Apparently, the organization contacted him a while back about getting the rights to the blog name. Funny that they should wait until almost Christmas to file the suit…

Actually, there is a pretty substantial legal issue here: Do corporations and organizations have the right of first refusal when it comes to the naming of subdomains? If I suddenly have an infatuation with Jennfier Aniston, can I be prevented from storing my pictures at http://jenniferaniston.positiveposition.com?