December 2, 2005: 1:57 pm: IkeExternal PR
Bad PR for NCAA leads to experiment
The NCAA hasn’t exactly had a great couple of years on the PR end of things, especially after losing a judgment against a coach wrongly labelled as a cheater (to be retried). That case threw the whole NCAA investigation and infractions committees into question.
Now the NCAA is making a foray into blogging… using interns.
Not sure that’s the right strategy. We’ll see how they do.
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