Short, sweet, and to the point.

Sometimes the bluntest messages are the most effective.

Take as case in point this message from the president of Texas A&M.

Seems a former faculty member spouted off with a theory that the World Trade Center towers did not collapse on their own, but were brought down by a planned demolition by the Bush Administration. Dr. Morgan Reynolds had also served in the Bush Administration — as an economist in the Department of Labor.

Once Dr. Reynolds ties to Texas A&M surfaced, the school acted promptly to define his status as Professor Emeritus, and point out that he didn’t even have an office there:

“The American people know what they saw with their own eyes on September 11, 2001. To suggest any kind of government conspiracy in the events of that day goes beyond the pale.” — Dr. Robert M. Gates, President, Texas A&M

Complete disassociation. It looks like the Aggies PR department has been taking notes from the lingering controversy at the University of Colorado and statements made by Professor Ward Churchill. Churchill is accused of academic fraud, plagiarism, misrepresenting his Native American heritage, and misconduct. (He said the victims of 9/11 deserved what they got, because they were “Little Eichmanns”.) The CU PR department is now looking at a massive overhaul.