AtP2: Who Spins for the Spinners?
Lest you think Public Relations is gaining any momentum for “transparency” and committments to ethical principles… a lot of people still think we are slimeballs and snake-oil salespeople.
Attorneys for the players claim “Dancer #2″ from the Duke Lacrosse Indictment Party apparently contacted a PR firm in New York:
They say she has changed her story to gain favorable treatment in a criminal case against her. They note she also e-mailed a New York public relations firm, asking in her letter for advice on “how to spin this to my advantage.”
The notion being spun by the attorneys (paragons of trust and virtue) is that anyone who needs public relations help must be guilty of something.
Sadly, it will probably work as a smear, because PR needs better PR.
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“Paragons of trust and virtue”… present company excluded, right?
Comment by Andrea Weckerle — April 21, 2006 @ 2:28 pm
PR for PR. I just had a conference call about that with some folks from PRSA Friday. It’s time to be proactive as a profession me thinks.
Comment by Kami Huyse — April 23, 2006 @ 12:17 pm
Nice shot, Andrea. You think your J.D. and your internships make you an “attorney,” but there is evidence to the contrary.
1) You are nice.
2) You write in a clear and concise manner.
3) Your clear and concise prose is meant to illuminate, not obfuscate.
4) People don’t know enough about what copywriters do to distrust them. Sorta like not hating the nuclear engineers on the Manhattan project.
Comment by Ike — April 23, 2006 @ 1:14 pm
Well, slimeballs keep sliming as long as we, as colleagues, consultants, employees, customers, citizens let them. So, keep up the good word and fight (and not just in PR!)
Besides, some PR folks may not be bad so much as dumb. Enron’s wife going on television a few years back and sobbing about their hardship, for example. Ay-yahhh!
Comment by Mary Schmidt — April 27, 2006 @ 11:54 am