There’s something about that word that still rubs a lot of people the wrong way, yet there are those who put adverstising and marketing dollars behind it.

Ghetto Fries, it turns out, are French-fried potatoes topped with Merkt’s cheddar cheese, giardiniera, gravy, barbecue sauce and raw onions.

Apparently, the PR firm touting the fries got a little overzealous relying on the shock value of ‘ghetto’:

“GOT GHETTO? Max’s Famous Italian Beef Serves Gotta-Have Ghetto Fries,” shouted the publicist’s headline.

“Got Ghetto on the brain?” the release continued. “You’re not alone,” then went on to describe the aforementioned Ghetto Fries as a “dish that has captured the attention and appetites of Chicagoans from the North to South sides.”