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	<title>Comments on: AtP2: A shameless plug</title>
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	<link>http://positiveposition.com/blog/2006/04/04/atp2-a-shameless-plug/</link>
	<description>A NEW and IMPROVED rant about the good, the bad, and the ugly in public relations.</description>
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		<title>By: Accentuate the Positive, 2.0 &#187; AtP2: More Shamelessness</title>
		<link>http://positiveposition.com/blog/2006/04/04/atp2-a-shameless-plug/comment-page-1/#comment-15272</link>
		<dc:creator>Accentuate the Positive, 2.0 &#187; AtP2: More Shamelessness</dc:creator>
		<pubDate>Fri, 19 May 2006 21:24:23 +0000</pubDate>
		<guid isPermaLink="false">http://positiveposition.com/blog/?p=231#comment-15272</guid>
		<description>[...] Today, that meant leading about a couple dozen American Red Cross chapter communicators through an ad-hoc teleconference about the Alert System we put together in Birmingham. Not having a budget for a real Webex, I made a 50-page &#8220;slideshow&#8221; made up of relevant screen captures. Arg. (I felt like &#8220;Mr. Filmstrip,&#8221; telling everyone to click &#8220;next&#8220;.) [...]</description>
		<content:encoded><![CDATA[<p>[...] Today, that meant leading about a couple dozen American Red Cross chapter communicators through an ad-hoc teleconference about the Alert System we put together in Birmingham. Not having a budget for a real Webex, I made a 50-page &#8220;slideshow&#8221; made up of relevant screen captures. Arg. (I felt like &#8220;Mr. Filmstrip,&#8221; telling everyone to click &#8220;next&#8220;.) [...]</p>
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		<title>By: Lamooche</title>
		<link>http://positiveposition.com/blog/2006/04/04/atp2-a-shameless-plug/comment-page-1/#comment-6929</link>
		<dc:creator>Lamooche</dc:creator>
		<pubDate>Sat, 15 Apr 2006 13:41:13 +0000</pubDate>
		<guid isPermaLink="false">http://positiveposition.com/blog/?p=231#comment-6929</guid>
		<description>&lt;strong&gt;rss catastrophes naturelles&lt;/strong&gt;

Le dÃ©sastre semÃ© par l&#039;ouragan Katrina a sensibilisÃ© le sud des Etats-Unis Ã  l&#039;importance d&#039;un systÃ¨me d&#039;alerte et d&#039;information en temps rÃ©el en cas de catastrophe naturelle. Ike Pigot, un responsable de la Croix-Rouge de l&#039;Alabama, a pris...</description>
		<content:encoded><![CDATA[<p><strong>rss catastrophes naturelles</strong></p>
<p>Le dÃ©sastre semÃ© par l&#8217;ouragan Katrina a sensibilisÃ© le sud des Etats-Unis Ã  l&#8217;importance d&#8217;un systÃ¨me d&#8217;alerte et d&#8217;information en temps rÃ©el en cas de catastrophe naturelle. Ike Pigot, un responsable de la Croix-Rouge de l&#8217;Alabama, a pris&#8230;</p>
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		<title>By: Ike</title>
		<link>http://positiveposition.com/blog/2006/04/04/atp2-a-shameless-plug/comment-page-1/#comment-6402</link>
		<dc:creator>Ike</dc:creator>
		<pubDate>Mon, 10 Apr 2006 12:51:14 +0000</pubDate>
		<guid isPermaLink="false">http://positiveposition.com/blog/?p=231#comment-6402</guid>
		<description>Gillo, the word is out, and there is nothing proprietary about what I&#039;ve put together.

There is absolutely no reason why NGOs and NPOs can&#039;t take advantage of these technologies.  I&#039;m going to be very careful about who I &quot;invite&quot; into our project, however, and I&#039;m happy to explain why.

In a disaster situation, we&#039;ll be funneling new updates every few minutes if necessary.  The RSS reader we use is specially tweaked to check for new headlines every minute.  If we load it up with newsfeeds for agencies not involved in immediate response, we run the risk of fatigue for the end user.

Simply put, if a channel designed for emergency information starts getting clogged with non-emergency stuff, the media and our intended audience will disable it, and it becomes useless.

Now, I do hope this opens the whole universe of news media to wider use of RSS.  Right now it&#039;s pretty much limited to technology writers and journalists.  There&#039;s no reason they couldn&#039;t use one RSS aggregator for most news releases and content management, and leave our system dedicated to emergency messaging.</description>
		<content:encoded><![CDATA[<p>Gillo, the word is out, and there is nothing proprietary about what I&#8217;ve put together.</p>
<p>There is absolutely no reason why NGOs and NPOs can&#8217;t take advantage of these technologies.  I&#8217;m going to be very careful about who I &#8220;invite&#8221; into our project, however, and I&#8217;m happy to explain why.</p>
<p>In a disaster situation, we&#8217;ll be funneling new updates every few minutes if necessary.  The RSS reader we use is specially tweaked to check for new headlines every minute.  If we load it up with newsfeeds for agencies not involved in immediate response, we run the risk of fatigue for the end user.</p>
<p>Simply put, if a channel designed for emergency information starts getting clogged with non-emergency stuff, the media and our intended audience will disable it, and it becomes useless.</p>
<p>Now, I do hope this opens the whole universe of news media to wider use of RSS.  Right now it&#8217;s pretty much limited to technology writers and journalists.  There&#8217;s no reason they couldn&#8217;t use one RSS aggregator for most news releases and content management, and leave our system dedicated to emergency messaging.</p>
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		<title>By: gillo</title>
		<link>http://positiveposition.com/blog/2006/04/04/atp2-a-shameless-plug/comment-page-1/#comment-6398</link>
		<dc:creator>gillo</dc:creator>
		<pubDate>Mon, 10 Apr 2006 12:31:10 +0000</pubDate>
		<guid isPermaLink="false">http://positiveposition.com/blog/?p=231#comment-6398</guid>
		<description>How about talking to other NGOs about this project. I&#039;m sure some would be very interested.</description>
		<content:encoded><![CDATA[<p>How about talking to other NGOs about this project. I&#8217;m sure some would be very interested.</p>
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		<title>By: infOpinions?</title>
		<link>http://positiveposition.com/blog/2006/04/04/atp2-a-shameless-plug/comment-page-1/#comment-6319</link>
		<dc:creator>infOpinions?</dc:creator>
		<pubDate>Sun, 09 Apr 2006 18:39:01 +0000</pubDate>
		<guid isPermaLink="false">http://positiveposition.com/blog/?p=231#comment-6319</guid>
		<description>&lt;strong&gt;Ike Pigott Draws RSS Blood and News&lt;/strong&gt;

Ike Pigott, of Accentuate the Positive, 2.0, sh&#8230;

...</description>
		<content:encoded><![CDATA[<p><strong>Ike Pigott Draws RSS Blood and News</strong></p>
<p>Ike Pigott, of Accentuate the Positive, 2.0, sh&#8230;</p>
<p>&#8230;</p>
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		<title>By: B.L. Ochman's weblog - Internet and corporate blogging strategy, and online marketing trends, with news and commentary</title>
		<link>http://positiveposition.com/blog/2006/04/04/atp2-a-shameless-plug/comment-page-1/#comment-6012</link>
		<dc:creator>B.L. Ochman's weblog - Internet and corporate blogging strategy, and online marketing trends, with news and commentary</dc:creator>
		<pubDate>Thu, 06 Apr 2006 20:19:57 +0000</pubDate>
		<guid isPermaLink="false">http://positiveposition.com/blog/?p=231#comment-6012</guid>
		<description>&lt;strong&gt;Ike Pigott Launches a Brilliant RSS Tool for Non-Profits&lt;/strong&gt;

Not-for-profits have been slow to join the new media revolution, but Ike Pigott come up with a tool that ought to encourage many of them to get a move on. Pigott does marketing for the Red Cross, and he has launched a custom-branded RSS reader, which c...</description>
		<content:encoded><![CDATA[<p><strong>Ike Pigott Launches a Brilliant RSS Tool for Non-Profits</strong></p>
<p>Not-for-profits have been slow to join the new media revolution, but Ike Pigott come up with a tool that ought to encourage many of them to get a move on. Pigott does marketing for the Red Cross, and he has launched a custom-branded RSS reader, which c&#8230;</p>
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		<title>By: Ted Bailes</title>
		<link>http://positiveposition.com/blog/2006/04/04/atp2-a-shameless-plug/comment-page-1/#comment-6006</link>
		<dc:creator>Ted Bailes</dc:creator>
		<pubDate>Thu, 06 Apr 2006 17:57:23 +0000</pubDate>
		<guid isPermaLink="false">http://positiveposition.com/blog/?p=231#comment-6006</guid>
		<description>&lt;strong&gt;Gulf Shores Alabama&lt;/strong&gt;
We need a version customized for the Alabama Gulf Coast also. Can we modify it for this area and use it?

Ted Bailes
Gulf Shores, AL</description>
		<content:encoded><![CDATA[<p><strong>Gulf Shores Alabama</strong><br />
We need a version customized for the Alabama Gulf Coast also. Can we modify it for this area and use it?</p>
<p>Ted Bailes<br />
Gulf Shores, AL</p>
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		<title>By: The RSS Marketing Diary</title>
		<link>http://positiveposition.com/blog/2006/04/04/atp2-a-shameless-plug/comment-page-1/#comment-6000</link>
		<dc:creator>The RSS Marketing Diary</dc:creator>
		<pubDate>Thu, 06 Apr 2006 17:26:25 +0000</pubDate>
		<guid isPermaLink="false">http://positiveposition.com/blog/?p=231#comment-6000</guid>
		<description>&lt;strong&gt;New Hope for Branded RSS Readers&lt;/strong&gt;

Branded RSS Readers never really took off, although they provide marketers with uncounted benefits of better connecting with their customers, while at the same time offering them a valuable service. But here&#039;s an idea that could actually make branded ...</description>
		<content:encoded><![CDATA[<p><strong>New Hope for Branded RSS Readers</strong></p>
<p>Branded RSS Readers never really took off, although they provide marketers with uncounted benefits of better connecting with their customers, while at the same time offering them a valuable service. But here&#8217;s an idea that could actually make branded &#8230;</p>
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		<title>By: Dave Tinker</title>
		<link>http://positiveposition.com/blog/2006/04/04/atp2-a-shameless-plug/comment-page-1/#comment-5999</link>
		<dc:creator>Dave Tinker</dc:creator>
		<pubDate>Thu, 06 Apr 2006 17:21:48 +0000</pubDate>
		<guid isPermaLink="false">http://positiveposition.com/blog/?p=231#comment-5999</guid>
		<description>What kind of feedback are your getting from your constituents on this?  Thanks,  Dave.</description>
		<content:encoded><![CDATA[<p>What kind of feedback are your getting from your constituents on this?  Thanks,  Dave.</p>
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		<title>By: Micro Persuasion</title>
		<link>http://positiveposition.com/blog/2006/04/04/atp2-a-shameless-plug/comment-page-1/#comment-5983</link>
		<dc:creator>Micro Persuasion</dc:creator>
		<pubDate>Thu, 06 Apr 2006 13:26:05 +0000</pubDate>
		<guid isPermaLink="false">http://positiveposition.com/blog/?p=231#comment-5983</guid>
		<description>&lt;strong&gt;RSS Appreciation Day&lt;/strong&gt;

 Ike Pigott, a public affairs officer with the Red Cross in Birmingham, Alabama, has a bright idea. He&#039;s working to bring his organization&#039;s constituents into the RSS world by giving them a free Red-Cross branded RSS reader. The reader,</description>
		<content:encoded><![CDATA[<p><strong>RSS Appreciation Day</strong></p>
<p> Ike Pigott, a public affairs officer with the Red Cross in Birmingham, Alabama, has a bright idea. He&#8217;s working to bring his organization&#8217;s constituents into the RSS world by giving them a free Red-Cross branded RSS reader. The reader,</p>
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