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	<title>Comments on: AtP2: The tipping point</title>
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	<link>http://positiveposition.com/blog/2006/02/16/the-tipping-point/</link>
	<description>A NEW and IMPROVED rant about the good, the bad, and the ugly in public relations.</description>
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		<title>By: Mutually Inclusive PR</title>
		<link>http://positiveposition.com/blog/2006/02/16/the-tipping-point/comment-page-1/#comment-1012</link>
		<dc:creator>Mutually Inclusive PR</dc:creator>
		<pubDate>Wed, 22 Feb 2006 07:46:29 +0000</pubDate>
		<guid isPermaLink="false">http://positiveposition.com/blog/?p=188#comment-1012</guid>
		<description>&lt;strong&gt;PR Briefs - News Items Feb. 20, 2006&lt;/strong&gt;

Ike Pigott compares the new public relations environment to a basketball game, and notes that trying to manage your image can be like defending against a full-court press.</description>
		<content:encoded><![CDATA[<p><strong>PR Briefs &#8211; News Items Feb. 20, 2006</strong></p>
<p>Ike Pigott compares the new public relations environment to a basketball game, and notes that trying to manage your image can be like defending against a full-court press.</p>
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		<title>By: Eric Eggertson</title>
		<link>http://positiveposition.com/blog/2006/02/16/the-tipping-point/comment-page-1/#comment-972</link>
		<dc:creator>Eric Eggertson</dc:creator>
		<pubDate>Tue, 21 Feb 2006 02:16:35 +0000</pubDate>
		<guid isPermaLink="false">http://positiveposition.com/blog/?p=188#comment-972</guid>
		<description>True.  As many companies are finding out, having an army of brand champions running around the Internet promoting their products is fraught with danger. They may be well-meaning, but that doesn&#039;t mean they&#039;re not undermining your branding/marketing efforts anyway.</description>
		<content:encoded><![CDATA[<p>True.  As many companies are finding out, having an army of brand champions running around the Internet promoting their products is fraught with danger. They may be well-meaning, but that doesn&#8217;t mean they&#8217;re not undermining your branding/marketing efforts anyway.</p>
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		<title>By: Ike</title>
		<link>http://positiveposition.com/blog/2006/02/16/the-tipping-point/comment-page-1/#comment-966</link>
		<dc:creator>Ike</dc:creator>
		<pubDate>Mon, 20 Feb 2006 05:36:11 +0000</pubDate>
		<guid isPermaLink="false">http://positiveposition.com/blog/?p=188#comment-966</guid>
		<description>True, Eric.  But as a coach, I&#039;d feel a lot better knowing that the people dribbling the ball have studied my playbook and are on the same page -- even if they want to step onto the court and help me win the game.</description>
		<content:encoded><![CDATA[<p>True, Eric.  But as a coach, I&#8217;d feel a lot better knowing that the people dribbling the ball have studied my playbook and are on the same page &#8212; even if they want to step onto the court and help me win the game.</p>
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		<title>By: Eric Eggertson</title>
		<link>http://positiveposition.com/blog/2006/02/16/the-tipping-point/comment-page-1/#comment-965</link>
		<dc:creator>Eric Eggertson</dc:creator>
		<pubDate>Sun, 19 Feb 2006 22:26:07 +0000</pubDate>
		<guid isPermaLink="false">http://positiveposition.com/blog/?p=188#comment-965</guid>
		<description>The only thing I would add is that, when an organization tries to manage its image/reputation in this environment, the number of &quot;defenders&quot; can grow as people step in to voice their support for the organization.  

It all depends on how the organizations behaves, and whether its supporters feel motivated to speak on its behalf.</description>
		<content:encoded><![CDATA[<p>The only thing I would add is that, when an organization tries to manage its image/reputation in this environment, the number of &#8220;defenders&#8221; can grow as people step in to voice their support for the organization.  </p>
<p>It all depends on how the organizations behaves, and whether its supporters feel motivated to speak on its behalf.</p>
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		<title>By: Blog Run &#187; Blog Archive &#187; Citizen Journalism Doesn&#8217;t, No Blog Experts, Transparency??</title>
		<link>http://positiveposition.com/blog/2006/02/16/the-tipping-point/comment-page-1/#comment-831</link>
		<dc:creator>Blog Run &#187; Blog Archive &#187; Citizen Journalism Doesn&#8217;t, No Blog Experts, Transparency??</dc:creator>
		<pubDate>Fri, 17 Feb 2006 10:28:15 +0000</pubDate>
		<guid isPermaLink="false">http://positiveposition.com/blog/?p=188#comment-831</guid>
		<description>[...] Accentuate the Positive, 2.0: The tipping point When PR loses the gatekeepers, there is even less control of the message than before. This is now affecting how corporations manage reputation, and will only steamroll. [...]</description>
		<content:encoded><![CDATA[<p>[...] Accentuate the Positive, 2.0: The tipping point When PR loses the gatekeepers, there is even less control of the message than before. This is now affecting how corporations manage reputation, and will only steamroll. [...]</p>
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		<title>By: John Wagner</title>
		<link>http://positiveposition.com/blog/2006/02/16/the-tipping-point/comment-page-1/#comment-807</link>
		<dc:creator>John Wagner</dc:creator>
		<pubDate>Thu, 16 Feb 2006 17:35:09 +0000</pubDate>
		<guid isPermaLink="false">http://positiveposition.com/blog/?p=188#comment-807</guid>
		<description>Ike:

Excellent post ... it is indeed a &quot;brave new world.&quot;  One of the takeaways, I believe, is that making a mistake is no longer considered to be the death knell of a program or product.

I suspect we&#039;ll see apologies and restarts become the norm rather than the exception.</description>
		<content:encoded><![CDATA[<p>Ike:</p>
<p>Excellent post &#8230; it is indeed a &#8220;brave new world.&#8221;  One of the takeaways, I believe, is that making a mistake is no longer considered to be the death knell of a program or product.</p>
<p>I suspect we&#8217;ll see apologies and restarts become the norm rather than the exception.</p>
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