Comments on: Tie goes to the runner http://positiveposition.com/blog/2005/12/02/tie-goes-to-the-runner/ A NEW and IMPROVED rant about the good, the bad, and the ugly in public relations. Fri, 21 Nov 2008 08:21:50 +0000 http://wordpress.org/?v=2.3.3 By: Accentuate the Positive, 2.0 » AtP2: The dual speeds of modern PR http://positiveposition.com/blog/2005/12/02/tie-goes-to-the-runner/#comment-1120 Accentuate the Positive, 2.0 » AtP2: The dual speeds of modern PR Tue, 28 Feb 2006 19:38:37 +0000 http://positiveposition.com/blog/2005/12/02/tie-goes-to-the-runner/#comment-1120 [...] When you monitor the “now,” don’t forget to monitor the “when.” In many cases, you can find articles, opinions, and blogposts lingering on the net that slipped past that first-day search. Ask Francisco Oaxaca. I wrote about his performance during an extended interview with PrimeTime Live on ABC. My take hit the web on December 2nd — and you’ll notice the very recent comment from Mr. Oaxaca. [...] […] When you monitor the “now,” don’t forget to monitor the “when.” In many cases, you can find articles, opinions, and blogposts lingering on the net that slipped past that first-day search. Ask Francisco Oaxaca. I wrote about his performance during an extended interview with PrimeTime Live on ABC. My take hit the web on December 2nd — and you’ll notice the very recent comment from Mr. Oaxaca. […]

]]> By: Ike http://positiveposition.com/blog/2005/12/02/tie-goes-to-the-runner/#comment-674 Ike Fri, 10 Feb 2006 01:08:24 +0000 http://positiveposition.com/blog/2005/12/02/tie-goes-to-the-runner/#comment-674 Thanks for the feedback, Francisco. The cool thing about the internet and blog conversations is that they are never truly "over." It may take a while to find out someone has a take on your situation, and it's quite common these days to see such a delay. I experienced that firsthand in looking back at the Red Cross Katrina response -- and only last month stumbled upon a Mark Cuban BlogMaverick entry that pertained. I wish I could have contributed to that conversation when it was hot. I apologize if you take "flack" as a derogatory term. Within my entry path into the PR realms it was rather value-neutral -- some good flacks and bad flacks. Actually, on the journalism side we called the good ones flacks and the bad ones "hacks." But I am starting to understand that may have been a localized anomaly. (Nice guys like <a href="http://theflack.blogspot.com" title="The Flack: Peter Himler">Peter Himler</a> are trying to drain the bad connotations out of Flack, as well.) Thanks again for your input -- and let me tell you in person that you played your hand perfectly with the cards you were dealt. A PR person could hope for no better. Thanks for the feedback, Francisco.

The cool thing about the internet and blog conversations is that they are never truly “over.” It may take a while to find out someone has a take on your situation, and it’s quite common these days to see such a delay.

I experienced that firsthand in looking back at the Red Cross Katrina response — and only last month stumbled upon a Mark Cuban BlogMaverick entry that pertained. I wish I could have contributed to that conversation when it was hot.

I apologize if you take “flack” as a derogatory term. Within my entry path into the PR realms it was rather value-neutral — some good flacks and bad flacks. Actually, on the journalism side we called the good ones flacks and the bad ones “hacks.” But I am starting to understand that may have been a localized anomaly. (Nice guys like Peter Himler are trying to drain the bad connotations out of Flack, as well.)

Thanks again for your input — and let me tell you in person that you played your hand perfectly with the cards you were dealt. A PR person could hope for no better.

]]> By: Francisco Oaxaca http://positiveposition.com/blog/2005/12/02/tie-goes-to-the-runner/#comment-671 Francisco Oaxaca Thu, 09 Feb 2006 19:12:44 +0000 http://positiveposition.com/blog/2005/12/02/tie-goes-to-the-runner/#comment-671 Ike: I appreciated your take on my experience with Chris Cuomo and the Primetime interview. It certainly was the most challenging PR experience I have ever had. We had quite a bit of discussion in-house over whether we should even participate. I was strongly in favor of doing it (sounds almost suicidal, doesn't it?) because I felt it gave is the best chance of exerting whatever control we could over the final broadcast. As you mention, the piece was driven by ongoing litigation and something was going to air anyways. While I don't take too well to the term "flack", I think your assessment was accurate - we knew the "...tie would go to the runner" and that is exactly what we felt we got. Ike:

I appreciated your take on my experience with Chris Cuomo and the Primetime interview. It certainly was the most challenging PR experience I have ever had. We had quite a bit of discussion in-house over whether we should even participate. I was strongly in favor of doing it (sounds almost suicidal, doesn’t it?) because I felt it gave is the best chance of exerting whatever control we could over the final broadcast. As you mention, the piece was driven by ongoing litigation and something was going to air anyways.

While I don’t take too well to the term “flack”, I think your assessment was accurate - we knew the “…tie would go to the runner” and that is exactly what we felt we got.

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