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	<title>Comments on: AtP2: Good idea + Bad execution = Ugly headline</title>
	<link>http://positiveposition.com/blog/2005/06/02/good-idea-bad-execution-ugly-headline/</link>
	<description>A NEW and IMPROVED rant about the good, the bad, and the ugly in public relations.</description>
	<pubDate>Mon, 13 Oct 2008 00:53:03 +0000</pubDate>
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		<title>By: Accentuate the Positive, 2.0 &#187; AtP2: How NOT to do media training</title>
		<link>http://positiveposition.com/blog/2005/06/02/good-idea-bad-execution-ugly-headline/#comment-3493</link>
		<dc:creator>Accentuate the Positive, 2.0 &#187; AtP2: How NOT to do media training</dc:creator>
		<pubDate>Wed, 22 Mar 2006 05:16:16 +0000</pubDate>
		<guid>http://positiveposition.com/blog/2005/06/02/good-idea-bad-execution-ugly-headline/#comment-3493</guid>
		<description>[...] However, the in-house media training video backfired big time. The humor of the &#8220;How Not To&#8221; approach was completely lost on the diverse Bay audience, which did not warm up to stereotypical portrayals of gays and Asians in a sensitivity video. All humor was lost when it was discovered that top brass sat on the tape for months, and didn&#8217;t press for heads to roll. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] However, the in-house media training video backfired big time. The humor of the &#8220;How Not To&#8221; approach was completely lost on the diverse Bay audience, which did not warm up to stereotypical portrayals of gays and Asians in a sensitivity video. All humor was lost when it was discovered that top brass sat on the tape for months, and didn&#8217;t press for heads to roll. [&#8230;]</p>
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		<title>By: Accentuate the Positive, 2.0 &#187; AtP2: T.O. needs another Time Out</title>
		<link>http://positiveposition.com/blog/2005/06/02/good-idea-bad-execution-ugly-headline/#comment-3230</link>
		<dc:creator>Accentuate the Positive, 2.0 &#187; AtP2: T.O. needs another Time Out</dc:creator>
		<pubDate>Mon, 20 Mar 2006 21:19:21 +0000</pubDate>
		<guid>http://positiveposition.com/blog/2005/06/02/good-idea-bad-execution-ugly-headline/#comment-3230</guid>
		<description>[...] T.O. needs to G-O and find some media coaching, and fast. Especially since he was recently with the San Francisco 49ers, and we know the quality of the media training players got there. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] T.O. needs to G-O and find some media coaching, and fast. Especially since he was recently with the San Francisco 49ers, and we know the quality of the media training players got there. [&#8230;]</p>
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		<title>By: Accentuate the Positive, 2.0 &#187; AtP2: Accidents cut both ways</title>
		<link>http://positiveposition.com/blog/2005/06/02/good-idea-bad-execution-ugly-headline/#comment-1119</link>
		<dc:creator>Accentuate the Positive, 2.0 &#187; AtP2: Accidents cut both ways</dc:creator>
		<pubDate>Tue, 28 Feb 2006 19:33:27 +0000</pubDate>
		<guid>http://positiveposition.com/blog/2005/06/02/good-idea-bad-execution-ugly-headline/#comment-1119</guid>
		<description>[...] Sometimes all it takes is one wrong click of the mouse. Eric Govan got bounced out of the Golden State Warriors PR department for sending an inappropriate e-mail to a rather large list. Since this happened in the same market as last year&#8217;s 49er training video debacle, the effect is somewhat magnified. [...]</description>
		<content:encoded><![CDATA[<p>[&#8230;] Sometimes all it takes is one wrong click of the mouse. Eric Govan got bounced out of the Golden State Warriors PR department for sending an inappropriate e-mail to a rather large list. Since this happened in the same market as last year&#8217;s 49er training video debacle, the effect is somewhat magnified. [&#8230;]</p>
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