http://positiveposition.com/blog/2005/05/24/the-elephant-in-the-room/ A NEW and IMPROVED rant about the good, the bad, and the ugly in public relations. Mon, 08 Feb 2010 16:33:05 +0000 http://wordpress.org/?v=2.9.1 hourly 1 http://positiveposition.com/blog/2005/05/24/the-elephant-in-the-room/comment-page-1/#comment-4986 Accentuate the Positive, 2.0 » Scrushy sues to protect his good name Thu, 30 Mar 2006 20:11:59 +0000 http://positiveposition.com/blog/?p=164#comment-4986 [...] We’ve documented Richard Scrushy’s legal battles — not so much for the courtroom fireworks but instead looking at his stated goal: repairing his civic and corporate reputation. Having won an acquittal from a jury in his HealthSouth fraud trial, the founder and CEO has been keeping fairly low on the second part of Operation Renewal. For the most part, he’s even heeded the advice I laid out months ago. [...] [...] We’ve documented Richard Scrushy’s legal battles — not so much for the courtroom fireworks but instead looking at his stated goal: repairing his civic and corporate reputation. Having won an acquittal from a jury in his HealthSouth fraud trial, the founder and CEO has been keeping fairly low on the second part of Operation Renewal. For the most part, he’s even heeded the advice I laid out months ago. [...]

]]> http://positiveposition.com/blog/2005/05/24/the-elephant-in-the-room/comment-page-1/#comment-273 Accentuate the Positive, 2.0 » Scrushy grows grass roots with the green Thu, 19 Jan 2006 21:13:17 +0000 http://positiveposition.com/blog/?p=164#comment-273 [...] It appears now that part of Richard Scrushy’s PR campaign has surfaced. While his unspoken strategy was well-documented and transparent, what wasn’t so well-known was the people on the payroll: Audry Lewis, the author of those stories in The Birmingham Times, the city’s oldest black-owned paper, now says she was secretly working on behalf of Scrushy, who she says paid her $11,000 through a public relations firm and typically read her articles before publication. [...] [...] It appears now that part of Richard Scrushy’s PR campaign has surfaced. While his unspoken strategy was well-documented and transparent, what wasn’t so well-known was the people on the payroll: Audry Lewis, the author of those stories in The Birmingham Times, the city’s oldest black-owned paper, now says she was secretly working on behalf of Scrushy, who she says paid her $11,000 through a public relations firm and typically read her articles before publication. [...]

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