A 16-year broadcast news veteran, Pigott has mentored and coached hundreds of businessmen, law enforcement officers, and educators through Positive Position Media Consulting. Pigott won numerous awards for his writing and reporting, and now uses that knowledge to help organizations tell their story. Pigott, now the communications director for the American Red Cross in the southeastern U.S., is a nationally recognized expert on crisis communications and the use of cutting-edge social media tools to build proactive relationships with the news media.